Knix
Location: Toronto
Year: 2024
Work: Adaptation, Packaging, Infographic, Web & Print Assets
Channels : Merch, Social, Retails
At Knix, I work across teams to deliver high-quality production work. I manage production files for the Product team, ensuring smooth printing and brand consistency. For the Production team, I oversee color accuracy and retouching. I support the Digital Merchandising team with resizing and exporting assets for digital platforms, keeping them aligned with brand guidelines. For the Retail team, I handle print production for in-store materials and collaborate on packaging with the Wholesale team.
File Organization and System Improvement
Before diving into my work at Knix, I’d like to highlight how much I value a well-organized file system. I took the initiative to reorganize our files and folders, making it easier for the team to locate resources, saving time, and reducing unnecessary back-and-forth. To ensure the system benefited everyone, I collaborated with the team to understand their needs and ensure the organization reflected multiple perspectives. The outcome was well-received, and the team appreciated the improved structure. This approach also aligned with the brand’s value of simplicity, keeping things streamlined and accessible for all.
Before and After are shown in the screenshot below - Certain content has been blurred for confidentiality, as some details are internal and not for public viewing.
1. Before: Previously, there were multiple folders organized by different seasons or products, which made it challenging to locate specific files.
1. After: I reorganized the folders by product first, then by season. While this structure is slightly different from what designers might typically use, it aligns better with the needs of other teams, making it easier for everyone to find the files they need.
2. Before: The info icons lacked consistency, with no standardized sizes or stroke weights. This resulted in an inconsistent appearance across designs. Inside the files, the organization was chaotic, making it difficult to locate the correct icons or determine if a needed icon already existed.
2. After: I established a new system for organizing info icons based on their usage, standardizing stroke weights and sizes for consistency. I also introduced a process for adding new icons to the system, ensuring it remains organized and easy to navigate.
Product Team - Packaging
For the Product Team, I’m responsible for creating and updating production files for our products. I collaborate closely with the team to develop new layout concepts, mock them up, and then apply these designs across over 300 products in various formats, including poly bags, envelopes, and boxes.
I collaborate with team members and vendors to ensure the best possible print results. Since we work with multiple vendors, I prioritize clear and precise communication to maintain consistency and avoid confusion. I’ve rebuilt our production files for clarity, incorporating mock-up images below to serve as a reference for vendors, particularly for print placements and sticker positioning.
By staying on top of updates and ensuring seamless coordination, I’ve helped the company meet production deadlines for the first time while consistently maintaining brand standards.
By staying on top of updates and ensuring efficient coordination, I helped the company meet production deadlines for the first time while maintaining brand standards.
Production Team
I support every product launch by overseeing off-figure imagery, ensuring accurate color correction and retouching. I make sure product colors are true to life so customers receive what they see online. I provide freelance retouchers with color references, notes, and working files when available, and I give final approval on imagery as needed. I also step in to assist with both on- and off-figure retouching during urgent projects.
Digital Merchandising Team
I assist with production support for digital assets, including resizing and exporting assets for online merchandising, website updates, and campaigns. I ensure all digital materials align with our brand guidelines and meet the correct specifications for various digital platforms.
Retail Team
I manage the print production of in-store materials, ensuring all designs follow brand guidelines. This includes creating print-ready files for materials like window decals, large-scale images, and signage. I also collaborate with the Wholesale team to prepare print materials such as shipping boxes and packaging for retailers like Costco, ensuring everything is optimized for both print and digital use.
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